Miranda and Ryan started Whistle & Flute in 2012, shortly after the birth of their first son. With their family in mind, they worked to create clothes that were gender-neutral, modern, and ethically-made. They believe that fashion should be for everyone, with the aim to make clothing that can be played in and lived in. Their clothing can be worn by people of any gender and any age. Their bold designs and soft fabrics are printed with safe inks and are sweatshop free.