A Kids Book About started with "A Kids Book About Racism", written by co-founder and CEO, Jelani Memory. He planned to only print one copy for his family, but it turned out that other parents thought their kids could use an honest kids book on the topic. Soon, that one book turned into many books by many authors on topics like belonging, feminism, gratitude, and cancer, among others. Their goal is to create books that speak to kids in a straightforward and honest manner, and treat them as smart as they are. The books emphasize color, layout, and type to help kids apply the stories to their lives, instead of only thinking of the characters. And they're twice as long as most children's books, enabling a deeper dive into each subject. Their mission is to help kids and their parents have honest conversations about things that matter.