Growing up in a small town of east Russia, I moved to Canada at the age of 17 with my parents. Since my childhood I had a passion for innovative stationery and contemporary design. As a mother of two boys, I noticed how little is available in the stationery market to encourage human creativity. I believed that we would always be children at heart and I felt somebody had to do something about these mundane agendas and conventional colored journals that were sold year after year. One fine day, I decided to quit my secured government job as a programmer analyst to launch the WAFF line of products. Inspired from the grid of waffles, my favorite dessert, I decided to bring a similar textured surface into the stationery world.