Mainio

“We root for all kids: the explorers, the misfits, the brave ones and the poets. We believe in adventures, field trips, never-ending curiosity and letting kids be kids.”

Mainio is a children's clothing brand based in Helsinki, Finland. Located in Helsinki's Meatpacking District, their home doubles as a studio and shop. Being Mainio is about being bold, staying true to your attitude, treating the world and its beings with compassion and kindness, and respecting the environment. It's all about being who you truly are, breaking down boundaries, and defeating stereotypes. Their core values stand for ethical and ecological materials, ensuring that they only work with partners who take responsibility for the wellbeing of their employees and our planet.